How Do You Make Money in Enterprise Mobility? A Prediction
For the past six months I have been pondering how does a MADP (mobile application development platform) company make money in enterprise mobility? I talk to literally thousands of people a year who are involved in enterprise mobility, and it seems many in the enterprise mobility vendor world continue to struggle to make sustainable profits. I spent many years as the CEO of a mobile platform and mobile app development company. I can tell you from personal experience that it is incredibly hard to maintain an R&D funding pace that keeps up with, let alone surpasses, the pace of innovation in the market. It seems like every time you identify a new set of features for a new version of your mobile platform, it is already obsolete and you are playing catch up. Most traditional mobile platform companies I think are struggling with the challenge of keeping up with the rapidly evolving mobility market. They have a business model based on the assumption they can achieve economies o