Wednesday, May 23, 2018

Digital and Marketing Leadership: Rimi Bewtra, VP of Solutions and Developer Marketing, Snowflake Computing

In this episode, Snowflake Computing’s Rimi Bewtra shares her insights about the current state of marketing.  She also talks about how data science has become the new focus of marketing, and how agility and honesty in the data helps shape better business and marketing strategies today.
As a result of rapid growth, Snowflake is now moving beyond a horizontal approach to marketing, and looking at how best to support verticals.  Rimi shares what that process looks like and much more.  Enjoy!
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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Monday, May 21, 2018

The Power of Authentication in a Digital Age with Sunil Madhu and Tom Thimot

In this episode I interview Socure Founder Sunil Madhu and CEO Tom Thimot on some very important topics related to expanding the economy and changing peoples’ lives.  We take a deep dive into the impact of emerging authentication technologies that will enable billions, yes billions more people to start banking and engaging in digital commerce.


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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Friday, May 18, 2018

Digital and Marketing Leadership: Sophie Vu, CMO, Vibes

In this episode, I interview mobile marketing expert and Vibes CMO Sophie Vu. Vibes has been a critical part of the core international mobile network infrastructure for decades, but did you know they provide all kinds of interesting mobile marketing apps, platforms and tools for marketers?  Watch this episode to learn how this rapidly developing market is evolving, and also learn what it's like to be a CMO in this environment.  Enjoy!


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Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership in Travel and Hospitality with Rob Russell

In this episode my guest is Rob Russell, CEO of Resort Income Optimization.  I love this interview.  He is an inspiration to all entrepreneurs. He recognized a significant digital transformation and marketing problem and jumped in with both feet to become the expert and to solve it.

As giant resorts moved online and hired big digital marketing teams to focus on web marketing,  Rob recognized that the thousands of small hotels and resorts would not be able to afford them, so  he built a company to provide digital marketing, analytics and operations as a service.

Not only is Rob a problem solver and business builder, but he is an expert at marketing in the travel and hospitality industry.  In this interview you will learn the inside secrets about how it all works.


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Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Wednesday, May 16, 2018

Digital and Marketing Leadership Series: Gail Moody-Byrd, SAP's VP and Head of Web Marketing

In this episode, I have the privilege of interviewing and learning from Gail Moody-Byrd, SAP’s VP of Web Marketing.  SAP is in the process of changing their website strategies from being a  site that was largely focused on generating awareness and sharing information, to a site that is supporting sales and driving more strategic business value through better digital customer and prospect interactions, and real-time integration with sales and their systems.  It’s a fascinating transformation with strategic implications for SAP.  Watch our interview to learn more.



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Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership Series: Efrat Ravid, CMO ContentSquare

In this episode we dig deep into website analytics and customer journeys with digital marketing expert and CMO Efrat Ravid.  We explore the topics of romance in France, website habits in Germany, how to use activity-based analytics to help businesses understand exactly what content is working and effective, plus much more. This interview is valuable to any digital/website marketing leader or practitioner.  Enjoy!


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Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.