Mobility News Weekly - Week of May 2, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read M2M News Monthly

Analysis firm Canalys reports Android phones took 35 percent of the world's smartphone market share for the first quarter of the year.  That's up from 32.9 percent the quarter before.

http://www.businessinsider.com/androids-dominance-of-the-smartphone-market-2011-5

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Apple's overall share of operating profit jumped from 43 percent in the fourth quarter to 50 percent in the first quarter.  By contrast, Research In Motion Ltd.'s share of operating profit stayed flat at 16 percent.  Apple began with just 4 percent of industry operating profits in 2007, climbing to 14 percent in 2008, 31 percent in 2009 and 41 percent in 2010.

http://www.rcrwireless.com/article/20110503/DEVICES/110509980/apple-takes-in-half-of-all-profits-on-mobile-device-sales-worldwide

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Apple is poised to own three-quarters of the major $3.8 billion mobile application market this year and will continue to own as much as 60 percent of that sumptuous pie through 2014.

http://www.infoworld.com/t/mobile-apps/apple-will-rule-billion-dollar-mobile-app-market-years-946

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In a move to secure fraying market share against their bourgeoning competitors, RIM and Microsoft are partnering.  Microsoft will integrate its Bing search and map application at the device operating system level.

Mobile Marketing News Weekly - Week of May 2, 2011

Welcome to Mobile Marketing News Weekly, an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

According to eMarketer, the U.S. mobile ad spending market is expected to surpass $1 billion this year.  Google is expected to be the main beneficiary of this increase.

http://blogs.forbes.com/greatspeculations/2011/04/25/google-must-spend-to-remain-sultan-of-search/

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AT&T has announced that it will enter the online coupon market, currently a $1.3 billion dollar industry.

http://www.mobiledia.com/news/88953.html

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According to the Mobile Marketing Association, consumer interest in mobile coupons is growing significantly.

http://technorati.com/business/article/mobile-coupon-clipping-a-new-location/

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Companies invest over $800 million each year in U.S. mobile advertising, and the new partnership between Nielsen Catalina Solutions and 4INFO Inc. is creating a process to directly track the success of mobile ads for these companies.

Managing a Mobile and Network Centric Operation, Part 1

I have been writing about the Network Centric Operations approach to mobile field services for the past couple of years and plan to continue with even more enthusiasm. The mobile devices, mobile platforms, communication networks and integration frameworks exists today to revolutionize field services and the way companies interact with their mobile workforce in general. Today, few enterprise mobility vendors yet understand network centric operations. 

In a way, I think ERP vendors may end up understanding the concept of network centric operations better than most enterprise mobility vendors. Why? Because ERP vendors are familiar with and accustomed to thinking about how all systems interact and work together, while many enterprise mobility vendors are still celebrating their ability to communicate point to point on a mobile device.

Social networking and social media technologies like Facebook, Linkedin and Twitter have taught us the value of social and business networks. Twitter has even shown us how to launch political revolutions and change governments. Likewise, network centric operational concepts have the potential to change everything about managing the mobile workforce.

Let’s first explore some definitions of Network Centric Operations. Network centric operations is an information based operation that uses information processing, networks, and data to provide the capability to perform assigned operational roles in fast changing environments with an increasing use of system provided intelligence and cognitive processes. Wow! That is good!  Did you catch the “system provided intelligence and cognitive processes” part? That shines the spotlight on mobile and real time business intelligence provided to the right people, at the right time, at the right place, and in the right amount.

Another point - the data needs to be collected and shared in real time. In a mobile world that means real time communications and data exchanges with the mobile workforce.  Data can be collected outside the enterprise by the mobile workforce, EDI/B2B, through third party web services or through M2M (machine to machine) networks.

Here is more on the concept of network centric operations - it is based on the concept of a dynamic, and shared information environment that provides access to trusted information for all users, based on need, independent of time and place. It enables application developers and program managers to move forward without unnecessary organizational barriers limiting access to real time data. It involves and requires system interoperability and enterprise management.

Let me point out the concept above of “shared information environment.” It is a stream of real time information and intelligence that any approved system or application can access and utilize. The data gatekeepers are removed so the information can be acted upon in real time.

What is the purpose of network centric operations and how does it benefit an enterprise? The enterprise becomes a part of a continuously-evolving, complex community of people, devices, information and services that are interconnected by a communications network to achieve optimal effectiveness with limited resources(force multiplier) and better coordination between network participants. In other words real time and real world enterprise management.

Read Part 2 in this series.




*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Podcast Series: Antenna Software's Mark Watson

Podcast
 with Mark Watson
I had the pleasure of interviewing Antenna Software's EVP and GM, Mark Watson, today.  He is an industry veteran and was more than willing to share his insights on enterprise mobility in this podcast.  Here are some of the topics he covers:
  • Scaling enterprise mobility
  • Supporting thousands of mobile devices
  • The importance of mobile platforms
  • "At a glance" mobile applications
  • Branding mobile applications
  • The importance of Quality Assurance
  • ERP integrations
Listen or download the podcast here!


 

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Retailing News Weekly - Week of May 2, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Research firm InMobi predicts U.S. mobile shopping to become a $9 billion industry in 2011, a significant jump from the $2.4 billion from 2010.

http://www.creativedepartment.com/news/marketing/report-consumers-prefer-mobile-over-pcs-online-shopping-187400

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Research in Motion will soon release a new BlackBerry device that is enabled with NFC programming that enables its use for mobile payments.

http://www.wirelessweek.com/News/Feeds/2011/05/wireless-rim-unveils-blackberry-bold-9900-and-9930/

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A new report indicates that the mobile retail market, which was worth $4.1 billion in 2009, will experience average annual growth of about 24 percent during the next four years to reach slightly more than $12 billion in 2014.

http://www.marketingvox.com/mobile-retail-expected-to-top-12b-in-14-046408/

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PayPal is expected to have over $2 billion worth of mobile payment sales in 2011, more than three times the mobile payments of 2011.

At a Glance - Enterprise Mobility Solutions

I interviewed EVP and GM, Mark Watson, of Antenna Software today.  During our interview he brought up some interesting concepts that I want to share.

First, I asked what advice he had for companies just starting to look at enterprise mobility.  He listed many different things companies should consider, and you can hear about all of them on the full podcast, but I wanted to highlight one of them here.  Mark said enterprises must develop mobile applications to offer an “at a glance" experience.  What did he mean?  He meant mobile device users want the right information - at a glance.

Mobile users are often on the go.  They are working, walking, and believe it or not driving.  They may be with a customer.  They may be using only one hand as their other hand is holding a tool.  The environments that mobile workers spend their time in dictate that the right information should be available quickly and easily.

Mobile workers will not long tolerate complicated screens and difficult one handed queries.  They need mobile applications that understand their users.  They need mobile applications that know the roles and responsibilities of their users.  They want mobile applications that know the context of their activities and can predict their needs.

Location-based services, context aware mobile applications and mobile business intelligence solutions that work together can provide many of these capabilities.  I look forward to seeing more of these kinds of mobile applications.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
The Future of Enterprise Mobility


*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Now Subscribe to Kevin Benedict's Podcasts on iTunes


Look for this!
We have been improving the Mobile Enterprise Strategies site over the past couple of months by adding some new technologies.  This article highlights these new technologies and how to take advantage of them.  The purpose and goals of these changes are to make the information on the site easier for you to consume.

  1. We have added the ability to listen to recorded interviews, rather than just read my notes about them.  This removes me, as an imperfect translator, from the process.
  2. We created a YouTube channel, and uploaded the recordings to the YouTube channel so you could subscribe, watch or listen to them.  However, YouTube has its own limitations.  Recordings over 15 minutes need to be broken into multiple parts, and you need a live connection to YouTube to listen to the recordings.
  3. We created a new site to publish podcasts.  Blogger, where my main blog is hosted, does not support embedded podcasts or podcast subscriptions.  Therefore, we set up an additional site that enables you to subscribe to my podcasts on your Apple iTunes account and have all new podcasts downloaded to your mobile devices automatically when you sync.  You only need to subscribe once.  Now you can listen to my obnoxious voice when you are on the beach, in a duck blind, camping, driving, having a romantic candlelight dinner, or on vacation any where in the world.  Just click on this link and look for the image shown above.  Click on it and you are subscribed.
I hope some of these improvements are...well, actually improvements.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
The Future of Enterprise Mobility

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of May 2, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

A new study has found that about half a billion people worldwide will use their mobile devices as travel tickets on metros, subways and buses by 2015.

http://mobility.cbronline.com/news/mobile-phones-will-become-bus-metro-tickets-by-2015

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A handful of carriers, including American Airlines and Continental Airlines, have kicked off pilot programs that allow passengers to use smartphones to check-in and board aircraft.

http://www.laptopmag.com/business/travel/your-next-e-ticket.aspx

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Making construction sites paperless and switching to rugged computers can increase efficiency for jobsites.

http://www.constructech.com/news/articles/article.aspx?article_id=8829&SECTION=1

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According to a study approximately 30 percent of physicians access medical information using a handheld device or smartphone.

Mobile Expert Podcast Series: NHS's Stephen Chilton

Stephen Chilton
I invite you to listen to my interview with Stephen Chilton, Director of IT at National Health Services, University Hospital, Birgmingham in the U.K.  In this podcast we discuss NHS's enterprise mobility initiatives and solutions.  Stephen's team has developed many different mobile applications, and they have a great deal of insight to share.  Here are just a few of the issues they have dealt with:

  • Multiple user types - doctors, nurses, administrators, etc.
  • Multiple application requirements - executive, administrative, medical, clinical, etc.
  • Multiple devices requiring consolidation
  • Complex legislative, government and compliance needs
  • Specialized security requirements

I hope you enjoy the podcast.  You can listen to all of my future podcasts by subscribing here on iTunes.

Listen to the Podcast Now!


Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
The Future of Enterprise Mobility

*************************************************************

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility News Weekly Podcast, Week of April 25, 2011

At the end of each week now I am recording a podcast of all the mobility related news that my team has covered in our weekly newsletters.  It is available as a streaming podcast, or you can download it to your mobile device and listen to it later.  Enjoy!

Listen to the Podcast now!

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

The Real-Time Mobile Enterprise: Aberdeen Group Report and the Benefits of Rapid, Easy Access
Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile
The Future of Enterprise Mobility

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

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