Mobile Marketing News Weekly - Week of August 15, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Consumer usage of mobile coupons is forecasted to exceed 300 million globally by 2014, according to Juniper Research’s latest report.  Read Original Content

Mobile advertising is small compared to online ads, but is expected to grow from $491 million in 2009 to $2.9 billion in 2014, according to BIA/Kelsey.  This is a 43 percent compound annual growth rate.  Read Original Content

According to a new report from comScore, more than 14 million Americans used their smartphones to scan QR codes or bar codes this June, another sign that mobile advertising campaigns are becoming more widely accepted.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

Millenial Media reports that Apple continues to be the most popular mobile device to advertise through, representing 30 percent of overall ad impressions.  Read Original Content

Best Channel Products 2011 - Handheld Computers

Remember handheld computers?  They are ruggedized, often black, and sometimes come with a pistol grip that people can use for specialized tasks.  Often they are used in situations where bar code scanning, RFID reading and other specialized tasks are needed in high volume.  Today it is easy to forget about this category of mobile devices because there are so many new and spectacular smartphones available.  However, smartphones cannot replace ruggedized handhelds in many different roles. 

I stopped a Home Depot employee in an orange apron last week and asked him about the handheld computer he was carrying.  My wife just kept right on walking for some reason.  He said they could nearly run the entire store from the handheld.  He showed me how he could check products in his store inventory and all the other Home Depot stores in the area from the device.

I read an article today in Business Solutions magazine called Best Channel Products 2011.  Business Solutions magazine surveyed VARs (value added resellers) to learn what they thought were the best channel products of 2011.  In the handheld computer category the VARs chose the Omnii XT10, ultra-rugged, modular handheld computer from Psion.  I looked up the Omnii to learn more and here is how they describe it, "It is targeted at demanding users, such as ports, airports, supply chain and logistics operations. It is designed to be almost completely re-configurable in the field.  It can be adapted for new technologies or even be re-purposed as customer needs change. The upgradeable and interchangeable modules are not only developed by Psion, but also by an expanding network of more than 200 developer partners around the world.

Let me highlight some differences between smartphones and ruggedized industrial grade handhelds.  Handheld computers like the Omnii XT10 can be taken apart and adapted for different purposes.  You can replace the bar code scanner, insert an RFID reader, change the keypad, etc.  If one component is broken, it can be repaired or replaced.  If your needs change, you can re-configure the handheld to meet your new requirements.  None of those features are available on today's popular smartphones.  If you break it, you just buy a new one.

I am a big fan of smartphones, however, it is still important for all of us in the enterprise mobility space to remember there are times when a specialized and ruggedized handheld computer may be the better fit for the job.

***Remember the Build vs. Buy: Mobile App Development - Webinar coming up next Wednesday, August 24th at 1:00 ON EDT,  Read more here...



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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Video Comments: Enterprise Mobility Impacts Everything

In this 7 minute segment of Video Comments, I share insights that I found particularly useful from Aberdeen Group's report called Mobility in ERP by Kevin Prouty and Nick Castellina.



Upcoming Events

Build vs. Buy:  Mobile App Development - August 24, 2011
Field Mobility 2011 - October 25 - 27, 2011
Enterprise Mobility Exchange - November 2 - 3, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Healthrageous Mobility Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

Ruggedized and Industrial Mobile Device Articles

Consumer Smartphones or Industrial Smartphones?


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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of August 15, 2011


The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

According to Digital Transaction, the acquisition of Motorola by Google could help speed the rise of mobile payments.  Read Original Content

eBay continues to enter move into the mobile payment market after recently purchasing the NFC payment company Zong for $240 million.  Read Original Content

According to a study from Gartner, worldwide mobile payment users will surpass 141.1 million in 2011, a 38.2 percent increase from 2010.  However, the research firm also said mobile payments are not growing as fast as originally projected due to a slower than expected uptake in developing countries.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

ABI is forecasting that 85 percent of point-of-sale terminals shipping worldwide in 2016 will be “contactless-enabled”, NFC-equipped smartphones that let shoppers touch-in or tap their smartphones to make purchase.  Read Original Content

Mobility Charts Weekly - Week of August 15, 2011

The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.



Infographics has creatively designed a timeline graph that illustrates significant landmarks for both McDonald’s and smartphone giants Android and Apple over the course of a few years.  An article in The Atlantic explains how the McDonald’s franchise took 46 years to reach its 100 billionth customer, while both Apple and Android will take less than 5 years to reach 100 billion app store downloads.  Read Original Content




With the growing presence of AT&T hotspots throughout the nation, more and more people are connecting to the Internet while in popular locations like McDonald’s, Starbucks and FedEx.  During the first quarter of 2008, 3.4 million people used an AT&T hotspot.  By the first quarter of 2011, 196 million had accessed the Internet through an AT&T service.  Read Original Content




According to a ValueClick study, 84 percent of U.S. marketers rated campaign performance and ROI as the top consideration for choosing display ad providers. Two-thirds of respondents said audience targeting capabilities and price were also important factors.  Read Original Content


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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Open Text and Their Evolving Mobile Strategies

Many of you know Open Text.  They are an important SAP Partner and leader in the enterprise content management space.  Did you know they are also developing mobile applications and acquiring mobile technology companies to expand their mobility capabilities?  In March 2011 they announced their acquisition of UK based WeComm.  Here is WeComm's description, "WeComm offers a cross-platform development platform, called Wave, for creating mobile applications that can run on iPhone, iPad, Android, BlackBerry, Windows Mobile, Symbian or Java-based smartphones."

Even before this acquisition, Open Text had their own internally developed mobility solution called Open Text Everywhere.  Here is its description, "Our mobile solutions provide your workforce with the ability to access and manage business content, keep workflow processes moving, and stay up-to-date with colleagues by using social collaboration capabilities within a single native application designed specifically for your Enterprise Content Management (ECM) deployments."

I had the opportunity last week to spend some time with Oliver Surrock and Micah Kalen with Open Text and to discuss their mobile strategies.  In September of 2010, I had the privilege of interviewing Micah Kalen about Open Text Everywhere.  You can read the interview here.

One of the reasons that Open Text purchased WeComm is to get WeComm's mobile application development platform called Wave.  They will be using the Wave Platform to develop future versions of Open Text Everywhere (OTE) and many new mobile applications.  Wave gives OTE the ability to support hundreds of mobile devices.

Wave also enables Open Text to develop and support mobile applications that have not even been imagined yet.  This is important in the dynamic and fast growing enterprise mobility market.  Here is their currently stated value proposition, "By marrying your enterprise content management and mobility strategies, you can realize a higher return on investment (ROI) through increased user adoption of your content management systems that results from your workforce having meaningful mobile access to your enterprise. Furthermore, content chaos can be avoided by keeping content consistent across Web, desktop, and mobile environments."

I asked how the Wave Platform compares with Sybase's Unwired Platform (SUP).  They described it this way, "SUP is primarily focused on "structured" mobile data, while the Wave Platform is largely focused on managing "unstructured" mobile content such as documents, photos, videos, etc.  Yes, there is some overlap, but that is true with any mobility vendor in the SAP ecosystem.  I dug a little deeper with questions about how Open Text and SAP were going to work together around mobile applications.  Their responses were that SAP is a very important partner and there are many discussions.

Oliver shared that Open Text hopes systems integrators will find the Open Text Mobile Wave Platform to be an attractive development environment.

I love the concept of mobile enterprise content management.  Until I interviewed Micah last year I had not even considered a mobile version of enterprise content management, but there certainly is a value and need.

I want to thank Oliver and Micah for sharing their time and thoughts with us.


*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of August 15, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Brazil’s Army and Air Force have been using RFID tags to track supplies since 2005.  This effort has increased supply chain management and accountability since its implementation.  Read Original Content

By using RFID transmitters attached to a patient’s finger and a tag worn around a patient’s neck, IT specialists at the medical school of Washington University in Saint Louis are working on a new patient monitoring system to track vital signs through RFID technology.  Read Original Content

The U.S. Army will soon begin testing new tablet devices in order to manage medical records of troops injured on the battlefield.  Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo.  http://www.syclo.com/.

A group of Canadian farmers have begun making a safety-focused RFID enabled wristband to be worn by children or pets that gives warning to operators of machinery of delivery trucks when the RFID devices comes within a close proximity to the vehicle.  Read Original Content

Kevin Benedict's Video Comments: Enterprise Mobility and Real Time Decision Making

In this Video Comments segment, I share what I have been learning from reading current military strategy about how managers can make better decisions during chaotic times.  This is relevant to managers of mobile workforces that must react and respond to changing environments and requirements in real-time.




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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

M2M News Weekly - Week of August 8, 2011


Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

According to market analysis by Compass Intelligence, the U.S. next-generation M2M market will grow to 87 million connections by 2015, growing 25 percent per year.  Read Original Content

The growing M2M market is driving the profits of many communication companies as more and more people seek to increase connectivity throughout their daily lives.  Iridium Communications, a satellite communications company, tripled its second quarter profits as its M2M business saw a spike in demand.  Read Original Content

Boeing Co. and Siemens AG announced plans for a strategic alliance to develop and sell smart-grid and other energy-saving technologies to the Defense Department, the biggest single energy consumer in the U.S.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Machina Research recently published a report predicting the automotive market will contain 1.4 billion M2M connected devices by 2020, up from 90 million in 2010.  Read Original Content

Kevin Benedict's Video Comments: Mobile Data and the Real Time Enterprise

In this segment of Kevin Benedict's Video Comments, I discuss the increasing volumes of mobile data coming into the enterprise, and how IT organizations will need to learn how to process it so it can be useful for managers that are managing a real-time enterprise.






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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Visit www.MobileEnterpriseStrategies.com
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

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